Delaware Data for Career Pathway Planning
Pathways by Career Cluster: Marketing
Career Cluster and PathwaysMSHSHWHDEmployment
2018
Employment
Change 2016-26
Employment
Growth 2016-26
Avg. Wage
2018
  Marketing  52,210      603           1.1%           $43,704  
Marketing Management  2,860      336           12.0%           $143,583  
Professional Sales   45,990      -272           -0.6%           $35,721  
Merchandising   620      -24           -3.8%           $27,742  
Marketing Communications  710      81           10.7%           $60,389  
Marketing Research  2,030      482           23.2%           $82,891  
Pathways by Geographic Region: Marketing
PathwayRegionEmployment
2018
Employment
Change 2016-26
Employment
Growth 2016-26
Avg. Wage
2018
Marketing ManagementMid-Atlantic99,670     8,220         7.9%           $146,993  
Marketing ManagementUnited States919,760     92,900         9.1%           $126,136  
Professional SalesMid-Atlantic1,636,730     55,110         3.1%           $40,301  
Professional SalesUnited States14,052,620     387,500         2.5%           $39,034  
MerchandisingMid-Atlantic13,770     330         2.2%           $29,978  
MerchandisingUnited States132,270     1,600         0.6%           $31,843  
Marketing CommunicationsMid-Atlantic40,430     4,090         9.2%           $86,183  
Marketing CommunicationsUnited States239,030     23,000         8.9%           $68,440  
Marketing ResearchMid-Atlantic85,670     14,670         17.8%           $75,480  
Marketing ResearchUnited States638,200     138,300         23.2%           $70,960  

 • A blank numerical table cell indicates the data is not available.
 • Sources: Delaware Department of Labor and U.S. Department of Labor, Bureau of Labor Statistics
 • Mid-Atlantic includes Delaware, District of Columbia, Maryland, New Jersey, Pennsylvania, and Virginia.
 • MS, HS, HW and HD are abbreviations for Middle Skill, High Skill, High Wage and High Demand Occupations
 • MS & HS Cluster/Pathway: A Cluster/Pathway is designated as MS if, within the cluster/pathway, the percentage of MS occupations is at least thirty (30) percent
   of the total number of occupations reported for that cluster/pathway. The same process is used to determine HS clusters/pathways.
 • HW & HD Cluster/Pathway: A Cluster/Pathway is designated as HW if, within the cluster/pathway, the total employment for HW occupations is greater than the
   total employment for non-HW occupations. The same process is used to determine HD for clusters/pathways.